What Is Digital Marketing / What Are The Methods To Do Marketing Digitally.

The word "Digital Marketing" consists of two words "Digital" which means virtual that can't be touched and "Marketing" means promotion of a product, idea, information , service or anything that can be sold by their owners.Thus as a whole Digital Marketing means digital promotion of anything that can be sold.

We must have seen many advertisements on facebook, instagram ,in games ,on tik tok and many other social media platforms, these advertisements some times relates to education , product, websites , information , services , games etc. By showing these ads owners are doing digital marketing of there content.

Even we can see people are doing digital marketing of digital marketing courses in which they educate people , google itself is providing a free digital marketing course with certification.

As platforms are increasing , people use to spend most of their time on mobiles , laptops and desktops , connecting with this world online and this is the only reason digital marketing is getting a new hike. Where there are more people that is the best place to advertise thus social media platforms are being used extensively for digital marketing.

There are many techniques to do digital marketing, these are discussed as under:

1. Affiliate Marketing - In this method people try to sell the products of others and in return they get their specified commission.You might have seen people giving some links to buy a product online on flipkart , amazon etc.If we buy using that link then that person will get the commission. But actually this method as brand owner is not preferrable as frauds ate done to earn commission , customers too also dont trust to buy something using unknown links.

2.Email Marketing - This method of digital marketing is simple , easy and cost effective. Using e mails we can market our content but we need some creativity to use this as a marketing tool. A creative email is more attractive , images and visuals should be used more rather than words.

3.Display Advertising - The word is self explanatory, display advertising  means to display content on the internet. Content is displayed to increase traffic on the website, apps or any blog or channel.

4. Search Engine Marketing - In this type of digital marketing technique, websites are promoted to incease their visiblity on the internet , it includes search engine optimization which means rebuilding the  website content in such a way so as to rise it to the top in search engine results.

5.Social Media Marketing - This is the most common technique of digital marketing , just put your advertisements on different social media platforms such as facebook , instagram , tik tok , snapchat and many others.This is little costly as conpared to other marketing techniques.

6.In-Game Advertising - After PUBG gaming industry has shown a big boom however market share of pubg is incomparable high than that of others but gaming industry as a whole is flourishing these days. As where there is traffic of people , that is a good source of marketing. We have seen during playing a game there are many advertising videos, images are shown . Even in a game if we want some coins we need to watch an advertisement video. 

7.Video Advertising- While playing online videos on youtube, we mostly see an ad starting before the original video  , similarly in the middle and at the end of the video. This is video advertising technique. The Ad which starts before the original video is pre roll advertisement, in middle is mid roll advertisement , at end is post roll advertisement.

8. Social Networking Service - In this type - social media apps are use to create groups which has same kind of interests and they share content within the groups .

Thus , what we discussed above , are most popular and known techniques of digital marketing. Which technique is to be used depend upon various factors such as , target audience , type of viewers , budget , location , interest etc. Digital Marketing is a revolution in the area of marketing and one should use to increase their businesses effectively.

Impact Of Coronavirus On Reastaurants And Hotels

Coronavirus has effected around 210 countries and terrotories, approximately 2490000 people are infected with this deadly disease and around 171000 people have died around the globe , if i talk particularly about India then around 15000 cases are active and around 600 people have died as and when i am writing this blog.The day to day living of citizens have halted and doctors and police are helping with there heart out to save the victims.

There are no activities taking place, needs have been restricted to only basic neccesities, people are alert and cautious regarding their health , personal disposable income has came down, each and everything has been locked down , thus this will surely impact each and every business sector and none of the industry will remain untouched from this global downfall.

So here in this blog we will tak about impact of coronavirus on restaurants and hotels.

Before coronavirus outbreak there was an emerging trend to go out and have some chills with friends , families . Sharing of coffee and making new friends, celebrating small happiness moving out in restaurants were priority.

Now as i already said demand of people has shrinked from luxuries to basic necessities, this industry will be effected more. People are understanding value of family and they prefer to cook at home rather to go outside.

There is an old saying, " An opportunity lies behind every problem" and now we can see people evolving their talents staying home sharing some beautiful pics of home cooked food on social media.

 Restaurants are open for home deliveries but people are more cautious towards their health , they will not take risk which must be the need of the hour. Now this sector is facing the problem to maintain and survive themselves as cash flows are limited, rent is a big issue and supporting thier staff members financially is also a need of the present situation.

If i talk about what is the future of this business then at present situation it is not easy to answer this question. There are two sides - 

One you can see as an optimistic person is that people are getting bored remaining inside home and they will move out when the situation gets normal and even more then earlier people will go out in restaurants and hotels to change the taste of their tastebuds.

The other side of the coin is that people will be more preventive and protective, they will not trust easily on the hygeinic conditions and will not feel safe eating outside for atleast 4-5 months and these months are crucial fir this industry.

Actually the impact will be long lasting and it will take much time to recover from loss as rent to be paid and to help humanity salaries also be given to workers. Thus there will be no income but ecpenses will incur.

Coming to big brand hotels , these depend mostly on foreign tourists and thus their occupancy will shrink from 70 -80% to as low as 20%. Work from home is being motivated , important meetings are also held through video confrencing thus booking of hotel rooms for staying are also halted.

People will stay away from travelling and holidays so this will be like a hammer on hotels.Further people will keep distance from going in crowded places, events , parties thus will add more problem as far as business is concern.

However being an optimistic person i would say , reviving process of this industry will be fast as compared to that of tourism. As the situation normalizes people will surely move out and spend small chunk of money on entertainment and restaurants.

But no one can deny that culture of dine out will be reduced . Safe and quality food will be demanded rather than cheaper food. Culture of going to clubs, having parties to celebrate small happiness will be impacted the most and priority of home made food will be on top.

Be Happy , Be Foodie 

What is depression and how to deal with it naturally.

How you feel if you lost your most beloved thing you will feel low, you will cry and you will start looking for people around , whom with you can share your feelings and imagine what will happen if nobody listens you or care for you at that particular point of time. You will feel alone in this world and this will start making your brain cells inactive and which ultimately leads you to depression.

Depression is nothing but to lose self confidence. What i explained above is one reason for depression, there are many other reasons such as stress level, if things are not going according to your plans, expectations are high but no results and many other hundreds of reasons are there for this.

The situation becomes so worse sometimes that people use to start taking drugs or they even commit suicide.

Actually if i truly say medicines can help someways to a person in depression but he /she has to be strong from inside to defeat this so called disease.

Now the question arises how to deal with this most common problem in today's period of time.

Below are some ways one must try naturally to cure depression.

a) Walk in sunlight - It is proven that sunlight helps to increase want of living in one's body. It kills negative thoughts and make your brain strong.

b) Spend your time with friends or relatives and share your feelings with them.

c) Pick a hobby and spend a valuable time doing what you like the most.

d) Always talk to yourself and say life is much bigger and god has reserved best of the things in the world for me. This will boost confidence in you.

e) Take a sound sleep at night. If you sleep properly at night many diseases will automatically move away from you.

Diet of a person suffering from depression is very important too, we should eat the food items which provide us energy and make us strong from our brain and increase immunity , we should avoid oily and spicy foods.

Foods should be eaten are:

a) Milk - Milk is good source of vitamin D which again itself very helpful to improve your brain cells as it makes them active.

b) Protien rich foods- Protein rich foods like pulses, fish etc. are also very helpful in curbing this disease.

c) Walnuts- Walnuts have been proven that they helps in activising brain cells which in turn helps in curbing the problem of depression.

d) Green Vegetables - Use green vegetables like spinach, brocolli, coriander leaves etc in your daily diet.

e) Dark chocolate - Chocolate also helps in curbing the problem from of depression but these should be eaten in limit.

f) Vitamin C rich fruits - Eat fruits which are rich in vitamin C like lemons, oranges, grapes etc. Vitamin C helps in improving immunity which further helps in curing depression.

So above are some foods which helps to generate active cells in your brain and bring positivity.

So don' t feel yourself alone ever in your life.

Be Happy And Enjoy Your Life

How to increase immunity / Foods to eat for strong immune system to fight against coronavirus

Coronavirus at this period of time is engulfing the whole world inside. There are almost 210 countries and territories which are affected from this pandemic disease , there is hardly any country left unaffected. Countries like america, china ,spain , italy , iran are among the worst affected. Nearly there are 1925000 cases of corona in the world and almost 120000 people have been died when i am writing this blog.

If we talk about india , we can say situation is under control and the potential of coronavirus to affect the citizens has been kept down. 

Now , the question arises how to remain safe and  keep ourself away from this deadly and highly communicable disease. One answer to this is to remain at home lockeddown and keep social distancing. Other is to eat healthy foods which keep our immune system strong . 

Here we are going to point out some foods which are easily available at home and are considered very helpful in keeping our immune system strong in order to fight against coronavirus.

1.Dark Choclate

It has been proven that dark choclate contains antioxidants which helps in improving the immune system but these need to be consume in limits as they also contain fats which are harmful for the body if intake in high amount.

2.Turmeric ( Haldi)

Turmeric or Haldi is an indian spice used as an ingredient in almost every daily food. Turmeric is considered as an antibiotic too. Drinking a glass of milk with turmeric in it boosts your immunity for sure.

3.Ginger

Ginger is very helpful in curing common cold like cough  and blocked throat problems. You must have seen many cough curing toffees , ginger an important ingredient in them.  Hot water with some ginger flavour helps in improving nausea too.

4.Garlic

Nature of garlic is warm  so this also helps in curing fever and common cold problems. Many people use garlic in their daily food which is good for health and their immunity.

5.Green Tea

Green tea is also considered as a good intake to strengthen immune system. Taking green tea instead of black tea or coffee is recommended.

6.Almonds

Eating 3-4 almonds a day with a glass of milk is very helpful to increase immunity. 

7.Black Pepper

Boil 1 black pepper and 2-3 leaves of tulsi in water and take small cups daily in the morning or at night. This helps in improving immunity and maintain body temperature.

8.Lemon water

Boil some amount of water and squeeze a lemon and drink it regularly . This will help in maintaing digestion and immunity as well.

9. Oranges 

Oranges or any of the fruits which are rich in vitamin -C like grapes , kiwi and others are recommended in this period to boost your immunity. Actually vitamin C helps to increase white blood cells in the human body which in turn helps to fight against viruses and bacteria in our body.

10. Hot water

Last but not the least if you don't have any of the things mentioned above , you can simply boil some water and intake regularly. This helps the body to maintain temperature, and also to improve digestion.

Apart from the above mentioned foods you must take other precautions as well like:

1. Wash your hands at regular intervals .

2. Sanitize your hands regularly using alcohol based sanitizer . 

3.Always keep a mask on your mouth .

4.Whenever you purchase essentials from outside wash them using hot water if possible . 

5. Don't touch anything unnecessarily while going outside.

So we have tried here to mention all the things which are helpful in fighting against this pandemic disease of coronavirus.

Be Safe , Be Happy.

How to make dalgona coffee /recipe of dalgona coffee

When i scroll up instagram i see dalgona,

when i scroll facebook i see dalgona , i wonder here in the wind of corona , dalgona is catching the trend.

During this period of lockdown when you can't go outside to chersih your tastebuds, people are enhancing there cooking talent inside the house and here birth of dalgona coffee takes place.

If i actually say dalgona coffee is based on indian coffee which in common language we say "Phenti Hui Coffee" it comes in trend nowadays because of a south korean actor and now everywhere on social media people are giving #dalgonacoffeechallenge. 

So here we are with the recipe , how one glass dalgona coffee is to be made.

Ingredients:

1. 2 Tablespoon Coffee Powder

2. 2 Tablespoon sugar

3. Little Boiling Water

4. 2 Cup Cold Milk

5  Ice Cubes as required

Procedure:

Take a medium size bowl and mix coffee powder , sugar and hot water . Then whip it until the mixture turns out smooth , silky and shiny. 

Then pour the cold milk into the glass and ice cubes too if you want , then put the mixture already made earlier on top of the glass filled with milk using a spoon. 

Whoa!!!!! Your #dalgonacoffee is ready.

Here is a picture of our dalgona coffee made using the above ingredients and procedure.

So utilize your time and enjoy cooking and dont forget to give your friends and relatives #dalgonacoffeechallenge !!!!! 

Follow us on Instagram @flavoursoftongue.

Tag us on insta @flavoursoftongue

Keep cooking , keep cherishing

Famous Foods Of Different States In India

As we know india is a muticultural country where people celebrates different kinds of festivals , wear different types of dresses , speak different kind of languages and eats different kinds of foods too. So here we are going to talk about foods and dishes which are marked as famous in different places all over india.

There is a well known saying i.e. "Eat For Live Instead of Living To Eat" this is absolutely true but foodie people will be disagreed with this quote for sure and they should . Actually we should try new things but we need to eat in limits to keep us healthy.

Below are some dishes which are famous in different parts in india.

1. Andhra Pradesh

 

a) Pulihora

Pulihora is made using tamarind rice , spicy flavours , tomato , mustard seeds and curry leaves. Its taste is sour and salty  .

b) Punugulu

Punugulu is acutally a snack of andhra pradesh. It is made using idli batter and is deep fried and is served with coconut and ginger chutney. In short perfect for rainy season.

2.West Bengal 

Bengal is famous for sweetness i mean sweet dishes , here are two sweets originated from bengal.

a)Mishti Doi

Mishti Doi is a sweet dish and is what bengal is famous for. This is actually a sweet yoghurt dish. Those who are found of sweet dishes mishti doi is a must try for them.

b) Sandesh

Another sweet dish originated from bengal .This is made up of khoya and is very beautiful in taste, another must try.

3.Tamil Nadu

We all know tamil nadu has its flavours originated from dishes like idli , vada ,sambhar , dosa ,coconut chutney. These are some which we all know commonly , here are those which are famous in tamil nadu but are uncommon to know.

a)Murukku

The name murukku itself means twisted. This is made using batter of rice flour and urad dal . It is salty in taste and is very famous snack of tamil nadu.

b) Pongal

This is a sweet dish from tamil nadu cooked with sweet milk , rice , cardamom (elaichi),raisins and cashew nuts.This is a festival dish and a traditional belief is also connected with this to cook in sunlight to dedicate it to sun god.

4. Rajasthan

Rajasthan is very famous for their special dishes like dal bati churma , bajre ki khichdi , lahsun ki chutney , gatta , kadi and many more others. Some are here:

a)Dal Bati Churma

Dal Bati Churma as the name suggests is actually a combo of three different dishes.

Dal - Is simple another name of pulse

Bati - Is made up of wheat flour

Churma-Is made of wheat flour, Besan or Bajra.

This is quite a heavy dish on its known as served with a lot of ghee in and out the dish.

b) Ghevar

Ghevar is another famous and exclusive dish of rajasthan. This is a sweet dish and a festive dish too , on the festival of gangaur these are made. Heavy to serve for one person , one ghevar is approximate for 2-3 people on standard size.

5.Punjab.

Punjab is full of punjabis and we all know punjabis are heartfull people and they dont let anyone hungry. They eat with there heart out and make people eat with heart out. Famous dishes of exotic punjab are aloo ka parantha , lassi , and most important makke ko roti and sarso ka saag.

a) Makke ki roti and sarso ka saag

Makke ki roti and sarso ka saag is one of the best food combo ever in the world.

Makke ki roti is made of corn flour and the companion sarso ka saag is made using mustard seeds with lehsun chutney. This is a winter season dish and going to punjab is only worthwhile if you try makke ki roti and sarso ka saag.

b) Chole Bhature

Chole and its companion bhature is another very famous dish of punjab. This is a snack dish originally from punjab but is famous throughout north india. Chole is being added with different spices to get more flavours and bhture is made using white flour (Maida).

6.Maharashtra

a) Pav Bhaji

Pav Bhaji is a very common dish across india but originated from maharashtra.

Pav is a type of bread and bhaji is actually a mash up of different vegetables. This is almost every indian's favourite dish , no one denies to have a bite of this.

b) Vada Pav

Here comes our well known indian version of burger famous as bombay vada pav. A pav with a aloo patty in between and for extra flavours masala is sprinkled and ofcourse one green chilli out there for your tongue to challenge. This is exotic snack throghout india now.

7.Gujarat

Gujarat food has its indelible imprint on ones heart and brain. As gujarati food comes in front your tongue starts drooling.Here are some well known gujarati dishes.

a) Khaman Dhokla 

A very tasty snack originated from gujarat is khaman dhokla or simply known as dhokla throughout india. Made with besan , baking powder steamed and cut into cubes garnished with coriander leaves and served with green chutney.

b) Khandvi

Khandvi is a famous snack dish of gujarat made using besan and rolled up with few spices inside , garnished with coriander leaves and green chilli served with green and coconut chutney.

8.Uttar Pradesh

From kanpuri laddu to banaras paan uttar pradesh is also famous for its distinctive food flavours. It is also known as "Nawabo Ka Shehar" and food styles are also nawabi.Some famous foods are :

a)Shahi Tukda

Shahi Tukda is a very famous dessert , made using deep fried bread dipped into condensed milk , garnished with saffron , cardamom, and nuts.

b)Petha

You must have heard about very famous "Agra Ka Petha".It is just like candy sweet in taste, made using ash gourd.

9.Uttarakhand

Uttarakhand is a hill side area and famous hill station . Here food is cooked using coal and wood so it adds to other natural flavours . Some famous foods here are :

a)Singori

Singori is a famous sweet dish of uttarakhand, made using khoya and served in wrap of Maalu Leaf. 

b)Kandalee Ka Saag

This is just like a vegetable like any other vegetable but its main ingredient is "Bicchu Ghas" which provide the flavour and nutrients to this dish.

10.Delhi

" Delhi Dilwalo Ki" you must have heard that line right !!!!! Prooving it right there are many dishes for which delhi is famous for. Mainly streetfood is very famous in the capital city.

a)Ram Laddoo

Ram Laddoo is a very famous snack dish and has a special place in delhi's street food. These are fritters , garnished with shreds of radish and served with green chutney. These are little spicy in taste.

b)Dahi Bhalle

This is very famous dish in north india , these are fritters served with dahi , green chutney , red chutney and some jeera sprinkle over it . A very famous street food one can't deny .

11.Tripura

a) Mui Borok

Mui Borok is a trafitional dish of Tripura, made using Berma Fish which is dried. This is salty and little spicy in taste .

12.Telangana

Dishes of Telangana are little spicy and salty. There are various famous foods and dishes including karachi biscuits, some are present here:

a)Hyderabadi Biryani

If we talk about famous foods of telangana and don't mention hyderabadi biryani then it will not be justice. Hyderabadi Dum Biryani is cooked in big pots, ingredients are rice , meat and other vegetables. Hyderabadi Dum Biryani is a must try .

b)Golichina Mamsam

This is a non-veg dish , made using meat and lot of spices , these are cooked so as meat absorb all the flavours . This is spicy in taste and well known dish in telangana.

13.Sikkim

Sikkim is famous for its rich flavours. Some of the dishes are well known and are being eaten throughout india.

a) Momos( Dumplings)

Are you surprised !!!! but yes momos are originated from sikkim and today are being eaten in the whole india. These are made using white flour and filling of cabbage and other mixture. Love for momos need no explanation.

14.Orissa

Famous food of orissa are :

a) Khicede

Khicede is similar to Khichdi in north india side. Made using rice , ghee and lentils, some spices are being added to tasten, this is simple but rich nutrient food.

b)Odisha Rasagolla

Odisha Rasagolla is other name of Rasgulla originated from west bengal . This is a sweet , made using chenna and dipped in sugar syrup .

So above are some famous foods of different states of india , in the next blog we will discuss of food items of other states of india.