We must have seen many advertisements on facebook, instagram ,in games ,on tik tok and many other social media platforms, these advertisements some times relates to education , product, websites , information , services , games etc. By showing these ads owners are doing digital marketing of there content.
Even we can see people are doing digital marketing of digital marketing courses in which they educate people , google itself is providing a free digital marketing course with certification.
As platforms are increasing , people use to spend most of their time on mobiles , laptops and desktops , connecting with this world online and this is the only reason digital marketing is getting a new hike. Where there are more people that is the best place to advertise thus social media platforms are being used extensively for digital marketing.
There are many techniques to do digital marketing, these are discussed as under:
1. Affiliate Marketing - In this method people try to sell the products of others and in return they get their specified commission.You might have seen people giving some links to buy a product online on flipkart , amazon etc.If we buy using that link then that person will get the commission. But actually this method as brand owner is not preferrable as frauds ate done to earn commission , customers too also dont trust to buy something using unknown links.
2.Email Marketing - This method of digital marketing is simple , easy and cost effective. Using e mails we can market our content but we need some creativity to use this as a marketing tool. A creative email is more attractive , images and visuals should be used more rather than words.
3.Display Advertising - The word is self explanatory, display advertising means to display content on the internet. Content is displayed to increase traffic on the website, apps or any blog or channel.
4. Search Engine Marketing - In this type of digital marketing technique, websites are promoted to incease their visiblity on the internet , it includes search engine optimization which means rebuilding the website content in such a way so as to rise it to the top in search engine results.
5.Social Media Marketing - This is the most common technique of digital marketing , just put your advertisements on different social media platforms such as facebook , instagram , tik tok , snapchat and many others.This is little costly as conpared to other marketing techniques.
6.In-Game Advertising - After PUBG gaming industry has shown a big boom however market share of pubg is incomparable high than that of others but gaming industry as a whole is flourishing these days. As where there is traffic of people , that is a good source of marketing. We have seen during playing a game there are many advertising videos, images are shown . Even in a game if we want some coins we need to watch an advertisement video.
7.Video Advertising- While playing online videos on youtube, we mostly see an ad starting before the original video , similarly in the middle and at the end of the video. This is video advertising technique. The Ad which starts before the original video is pre roll advertisement, in middle is mid roll advertisement , at end is post roll advertisement.
8. Social Networking Service - In this type - social media apps are use to create groups which has same kind of interests and they share content within the groups .
Thus , what we discussed above , are most popular and known techniques of digital marketing. Which technique is to be used depend upon various factors such as , target audience , type of viewers , budget , location , interest etc. Digital Marketing is a revolution in the area of marketing and one should use to increase their businesses effectively.
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